The logo is the face of the brand
A great logo ise easily recongnizable, conveys something core about the brand, and will stand the test of time.
![](/media/2a0a66df-672a-4768-b5cf-94a65795bf27/l8oAXw/CeoWebsite/V3/Creative%20Website%20Images/ceo-logo-grid.png)
TAGLINE LOGOS
Use this version of the logo when it exists by itself, with no other context of what CEO is.
![](/media/e38f49ca-ac96-497b-bd23-d4821de31996/jolkhg/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Creating-Black.png?w=300)
![](/media/1a2ec13d-fe9e-45b3-8e83-b19a1265ac7c/cX1DgQ/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Powering-Black.png?w=300)
The purpose of these logos are to succinctly communicate our brand's value proposition in a memorable way.
PROGRAM LOGOS
Use the horizontal version of the logo as the primary default unless space limitations require the stacked version.
![](/media/d9f6e880-c7d4-4910-b7f1-1c4e3dfb2cb1/t9qyow/CEO-Plus/Branding/V3/CeoProgramLogos/West%20Central%20MN%20CEO/CEO-WestCentralMN-Horizontal-Black.png?w=300)
HORIZONTAL
![](/media/44569655-1ec8-40cf-a027-bde4becb2dbd/3HcCuw/CEO-Plus/Branding/V3/CeoProgramLogos/West%20Central%20MN%20CEO/CEO-WestCentralMN-Stacked-Black.png?w=200)
STACKED
The program logo is the primary logo used by programs in order to build local recognition.
TAGLINE + PROGRAM LOGO
Use only when suffficient space is available. This logo is at the highest risk for legibility issues.
![](/media/8131882d-3447-4625-873a-5891ac040716/vyLpuA/CEO-Plus/Branding/V3/CeoProgramLogos/West%20Central%20MN%20CEO/CEO-WestCentralMN-Horizontal-Powering-Black.png?w=300)
![](/media/27d0a719-7315-4c48-b5e5-685a340c9801/EXcwvA/CEO-Plus/Branding/V3/CeoProgramLogos/West%20Central%20MN%20CEO/CEO-WestCentralMN-Stacked-Creating-Black.png?w=200)
A great option that provides the most information about CEO in one mark.
Choose black or white based on the most contrast from the background.
![](/media/d9f6e880-c7d4-4910-b7f1-1c4e3dfb2cb1/t9qyow/CEO-Plus/Branding/V3/CeoProgramLogos/West%20Central%20MN%20CEO/CEO-WestCentralMN-Horizontal-Black.png?w=800)